Here, are some reasons telling you why
an SEO is important for your business.
SEO is not an expense, it’s an investment: SEO services, when are done
by an expert hand, it turns into an investment and not the cost any more. An
investment with a high return. When SEO is combined with Web analytic data,
you will observe certain keywords which are having greater conversion rates and
that is the reason behind topping on the result pages of search engine.
Lifting your rank to the top 3 spots on
the first page, where most clicks go, can provide a massive return on your
modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.
SEO Turns The Spotlight On Your Sales Rockstar
And who would that be? Your website!
Think about it. It’s open 7 days a
week, all year long, and never calls in sick or reports late to work. It does
whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork.
Your website is your ‘perfect employee’, multitasking effectively, tackling
thousands of prospects at once, and only limited by what you ask of it.
Search engine optimization lavishes
attention on your sales rock-star, generating the highest performance by giving
it the right emphasis and focus in your marketing arsenal.
SEO Is A
Crucial Part Of Your Marketing Mix
If you’ve read my other posts here on
Search Engine Land, you’ll already know that I’m clear about the importance of
SEO for marketing any business. SEO is the master when it comes to pulling in
prospects, and can help boost conversions too.
But I also believe that SEO is not the
only game in town! SEO alone cannot help you reach your highest marketing
potential. Social media, branding and other marketing strategies segue into and
complement SEO, the combination strengthening and reinforcing each element to
grow your business exponentially… faster.
As a manager or CEO then, your
challenge isn’t about picking one over another, but how best to intelligently
integrate SEO into your marketing mix to reap rich rewards.
And that’s why this isn’t a ‘battle
between marketers’, with specialists in each branch trying to out-sell the
other to their clients, but rather an opportunity for collaboration and
partnership in leading a business manager or CEO towards the right mix of
marketing services – including SEO – that will bring the highest cumulative
benefit.
- SEO goals (“we’ll build you
100 links per month”) matter more than business goals (“we’ll grow your
profits by 5%”).
- SEO exists in a vacuum and
doesn’t integrate with other parts of the enterprise.
- SEO techniques are better
implemented on marketing concepts and product titles, regardless of search
volumes and popularity.
- SEO activities can be
carried out without need for co-ordination and oversight by a supervisor.
- Leave SEO to the developers (“Trust them, everything will be ok!”).
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